Jason Morris — Founder & Solo Builder

Three products.
One vision.

A vertically integrated software portfolio that gives retail operators the tools to understand their business, grow recurring revenue, and incentivize their people.

3 live products
3 LLCs
1 founder shipping code

The Portfolio

Three SaaS products that serve retail operators at different points in their growth journey — from data intelligence to customer retention to team performance.

Reefract

Understand Your Business

AI-powered analytics kiosk that turns POS data into plain-English buying recommendations, automated reports, shrinkage detection, and margin optimization.

$1,200 hardware setup • $1,000/mo

Teyra

Grow Recurring Revenue

White-label membership platform that lets any retail store launch branded subscription programs with ACH payments — no POS integration required.

$5 per subscriber / month

BuddyBoost

Incentivize Your People

Brands fund campaigns, stores approve them, staff earn cash rewards for every qualifying sale — automatically matched via POS data.

Free for stores • 3–10% on reward flow

Reefract Analytics

Know what to buy,
what to cut, and why.

Dispensary operators sit on mountains of transaction data but can’t access it without expensive BI tools, CSV exports, or gut instinct.

The Problem

  • Reports take time to filter and build — staff waste hours pulling data from the POS
  • Spreadsheet exports lead to inaccurate filtering and data that’s stale the moment it leaves the POS
  • Buyers make reorder decisions on gut feel, leading to overstock and dead inventory
  • Shrinkage and theft go undetected until quarterly audits

Reefract’s Answer

  • Ask questions in plain English — “What should I reorder this week?”
  • AI recommendations ranked by GMROI and margin impact
  • Automated reports and alerts delivered on your schedule
  • Export any query to CSV, email it, or view it in-browser
  • Ships as a plug-and-play kiosk — operational in under an hour
Reefract

How It Works

  • Plug in the kiosk. A compact mini PC ships pre-configured. Connect to Wi-Fi, enter your Dutchie API key, and data starts syncing automatically.
  • Ask anything. Conversational AI interface — no dashboards to learn. “Show me my slowest-moving concentrates” or “What’s my best margin category this month?”
  • Get strategic answers. Multi-agent AI pipeline compresses 5,000+ SKUs into focused, financially-grounded recommendations with projected dollar impact.
  • Catch problems early. Automated shrinkage alerts, overstock warnings, and reorder triggers sent before they become costly.
  • Access from anywhere. Secure remote access via Cloudflare tunnel. Staff can pull up the AI on their phone via QR code.

Delivery Model

Pre-loaded Beelink mini PC shipped to the store. No IT department needed. Automatic updates every 6 hours. Remote support via secure tunnel.

AI Architecture

Multi-agent orchestrator: Intent Classifier → Strategy Planner → Category Intelligence → Brand Allocation → SKU Selection → Strategic Advisor. 96% token reduction vs. naive prompting.

Pricing

Hardware setup (one-time) $1,200
Monthly subscription $1,000
Reefract

Reports, Alerts & Data Export

Ask for any report in plain English. Reefract builds it, schedules it, and delivers it — no SQL knowledge, no spreadsheets, no BI tool.

Natural Language → Automated Report

“Send me yesterday’s sales summary every morning at 9am”
Done. I’ve created a scheduled report that runs daily at 9:00 AM and emails you the previous day’s sales breakdown by category, total revenue, and top 10 products.
“Alert me when any product drops below 5 units in stock”
Alert created. I’ll check inventory after every sync and notify you immediately if any active SKU falls below 5 units.
“Export all flower sales from last month as a CSV”
CSV ready — 847 rows. You can view it in-browser, download the file, or I can email it to you.

Scheduled Reports

Request any recurring report in plain English. Reefract generates the query, sets the cron schedule, and emails formatted HTML results on time — daily, weekly, or monthly.

“Create a weekly revenue report sent every Monday”

Smart Alerts

Condition-triggered notifications checked after every data sync. Stock alerts, sales anomaly detection, void monitoring, margin drops — all defined in natural language.

“Notify me whenever a transaction over $500 is voided”

CSV Query & Export

Ask for any data slice and get a downloadable CSV instantly. View in a sortable in-browser table, download the file, or email it directly — all from the chat.

“Give me a spreadsheet of all products with zero sales this month”

Visual Charts

Generate bar, line, pie, scatter, heatmap, and 3D charts inline in the conversation. Download as image or let the AI interpret the visualization for you.

“Show me a pie chart of revenue by category this quarter”

Teyra

Turn regulars into
subscribers.

Retail stores — especially cannabis dispensaries — have loyal customers who visit weekly but no way to capture that loyalty as predictable, recurring revenue.

The Problem

  • Cannabis retailers can’t use standard loyalty or gift card systems due to banking restrictions
  • Credit card processing is expensive or unavailable for cannabis
  • No turnkey way to offer subscription memberships with custom perks
  • Revenue is unpredictable — entirely dependent on foot traffic

Teyra’s Answer

  • Launch a branded membership program with custom perks in minutes — no POS integration, no hardware
  • ACH subscription billing bank-to-bank — bypasses card network restrictions entirely
  • Members enroll in under 60 seconds via QR code → phone OTP → bank link
  • Predictable MRR from your most loyal customers
Teyra

How It Works

1. Store Setup

Brand your portal with your logo, colors, and custom domain. Create membership tiers with pricing, discounts, and perks. Takes under 10 minutes.

2. Members Enroll

Customer scans a QR code, verifies their phone with OTP, links their bank via Plaid, and picks a tier. No app download. Under 60 seconds.

3. Revenue Flows

ACH payments auto-debit monthly via Dwolla. Staff verify members at checkout by phone number. Perks track and redeem automatically.

  • White-label branding — your logo, colors, fonts, and custom domain
  • Tiered memberships — unlimited tiers with custom pricing and perks
  • Staff validation — phone number lookup to verify membership at checkout
  • ACH payments — bank-to-bank, no card networks
  • Member portal — digital membership card, perk tracking, billing history
  • Real-time dashboard — MRR, churn, member growth, perk redemptions

Pricing

Simple, usage-based pricing that scales with your membership program.

Per active subscriber $5/mo
Platform fee None
Setup Free

Revenue Example

A dispensary with 200 members paying $25–$50/month in membership fees generates $5,000–$10,000 MRR for the store. Teyra earns $1,000/mo — growing in lockstep with the store’s success.

BuddyBoost

Sell it.
Get paid.

Brands spend millions on trade marketing with no visibility into what actually moves at the store level. Staff have zero incentive to push one product over another.

The Problem

  • Brands can’t see which staff are actually driving their sales
  • Store employees have no financial incentive to recommend specific products
  • Trade marketing budgets disappear into discounts with no attribution
  • Running spiffs manually is a nightmare of spreadsheets and disputes

BuddyBoost’s Answer

  • Brands create campaigns and fund rewards — $20k+/month flows through the platform per brand
  • Completely free for stores — just connect your POS and approve campaigns
  • Staff earn cash for every qualifying sale, matched automatically via POS data
  • BuddyBoost takes 3–10% of the reward flow — brands pay, everyone else benefits
BuddyBoost

How It Works

1. Brands Fund

Create a campaign, set product rules (per-unit, per-dollar, tiered), choose target stores, and deposit budget. Full control over spend.

2. Stores Approve

Connect your POS (Dutchie). Review incoming campaigns. Approve the ones you want. Your staff start earning immediately.

3. Staff Earn

Sell qualifying products. BuddyBoost matches each sale to active campaigns via POS data. Rewards land in your wallet automatically.

  • Automated matching — POS transactions matched to campaign rules by SKU, category, or brand
  • Real-time wallets — staff see earnings as they happen
  • Brand analytics — see exactly which staff, stores, and products drive ROI
  • Invite system — unique codes link POS employees to BuddyBoost accounts
  • Flexible rules — per-unit, per-dollar, threshold, tiered, and category-based rewards
  • Instant or standard cashout — staff choose speed vs. fee

Pricing

Platform fee on reward flow 3–10%
Stores Free
Staff Free

The Flywheel

Each product deepens the relationship with the same customer. A dispensary that uses one product is a warm lead for the other two. Together, they create a switching cost no single-product competitor can match.

Reefract
Lands the account with analytics. The operator sees which products are winning — and wonders how to push more of them.
BuddyBoost
Activates the staff. Brands fund campaigns for the winning products Reefract identified. Sales lift is measurable.
Teyra
Locks in the customer. Membership programs create recurring revenue and reduce churn. The store becomes sticky.

Combined Revenue per Account

One dispensary (200 members) + one brand ($20k/mo reward flow)

$1,000
Reefract
+
$1,000
Teyra (200 × $5)
+
$600–$2,000
BuddyBoost (3–10%)
=
$2,600–$4,000
MRR / account

Jason Morris

Founder & Builder

Full-stack engineer and solo founder building vertically integrated SaaS for retail. Three products, three LLCs, one person shipping production code across AI, payments, and hardware.

Reefract
Reefract Analytics LLC
Michigan LLC
Teyra
Teyra LLC
Michigan LLC
BuddyBoost
BuddyBoost LLC
Michigan LLC

Let’s talk.

Whether you’re a dispensary operator, a brand looking for retail activation, or an investor — I’d love to connect.

Jason Morris

(248) 818-0720

Reefract Teyra BuddyBoost